Europe & UK
Flagship rituals, boutique pop-ups, and creator residencies in cities from Amsterdam to London.
RITUALS · Home & body cosmetics
The official home of mindful rituals—crafted to elevate everyday care
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The house of RITUALS
Cosmetics designed as small ceremonies
We blend fine textures, thoughtful fragrance, and clear rituals so body care, bath, and colour feel like a pause—not a performance. Our official voice is calm, inclusive, and rooted in craft: every launch is an invitation to slow down and enjoy the moment on your own terms.
To bring that message beyond our own channels, we collaborate with creators who live and breathe their communities. Together we translate routines into stories people recognise—whether through film, photography, sound, or spoken word—always with respect for skin, culture, and truth in advertising.
When a creator shares a RITUALS ritual in their own voice, cosmetics stop being “products on a shelf” and become a warm introduction between strangers across the world.
RITUALSOfficial creator collaborations
How we promote cosmetics with creators
We choose partners for voice, craft, and care—not follower counts alone. Campaigns are co-written so benefits stay honest, routines stay achievable, and every market we touch sees itself reflected with dignity.
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Discovery & fit
We learn how you speak to your audience, which textures you genuinely use, and which rituals align with your values—then match you with collections that feel true on camera and in real life.
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2
Co-creation & storytelling
Editorial, short film, live moments, or quiet tutorials—your format leads. Our team supports legal copy, INCI clarity, and local regulations so the story stays beautiful and accurate.
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3
Global roll-out, local heart
We adapt assets for language and culture, time launches with regional calendars, and amplify through RITUALS channels so your work reaches bathrooms—not just feeds.
What every collaboration stands on
Mindful beauty, shared responsibly
Whether you meet us through a creator film or a quiet shelf in store, the promise is the same: sensory pleasure with transparency, and respect for people and planet.
Authentic voices
Creators keep creative control; we provide briefs as guardrails, not scripts—so your community hears you first.
Mindful formulas
Fragrance design, dermatological testing paths, and refill thinking where it makes sense for the line.
Responsible reach
Regional compliance, clear paid-partnership labels, and age-appropriate messaging in every market we touch.
The rituals creators love to film
Collections
From morning light on skin to evening bath steam—these are the worlds we most often co-create around. Tap through, then ask us for a catalogue or a creator deck.
Promoting cosmetics around the world
Local stories, one RITUALS standard
Our teams and creator partners adapt each campaign for climate, culture, and regulation—so the same bottle can feel at home in Seoul, São Paulo, or Stockholm without losing what makes the brand recognisably RITUALS.
Middle East & Africa
Sun care and oud-tinged body stories co-created with regional voices and respect for light and climate.
Asia Pacific
Texture-first routines and gentle education layers for humid climates and fast-moving social video.
Americas
Community gifting moments, holiday calm campaigns, and colour drops timed with local calendars.
Creators & agencies
Bring your community into the ritual
If you believe in slow beauty, generous textures, and storytelling that honours your audience, we would love to hear from you. Share your media kit, audience regions, and the kinds of routines you already love.
We are here to help
Questions about products, creators, or wholesale?
Use this form for creator partnerships, press, retail distribution, product guidance, or customer care escalations. We read every message and route it to the right desk.
Submitting this form does not create a commercial contract. For order issues, include your purchase location and date. Use the enquiry form for urgent matters — we respond by email.
Thank you for carrying RITUALS into your day
Whether you found us through a creator you trust or walked past a window at dusk—welcome. Slow down, choose a texture you love, and let the ritual belong to you.